Warren J. Keegan

Global Marketing Management (7th Edition)


This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and...


Len Wood

Local Government Dollars & Sense: 225 Financial Tips for Guarding the Public Checkbook


City, county and school district elected officials annually deal with multi-million, sometime billion dollar budgets. But many have little, if any, knowledge about local government financial matters when first elected. Written in an easy to...

Paul Knox, John Agnew, Linda McCarthy

The Geography of the World Economy (Arnold Publication)


The Geography of the World Economy provides an in-depth and stimulating introduction to the 'globalisation' of the world economy. The book offers a consideration of local, regional, national and global economic deveopment over the long historical...

Walt Whitman Rostow, W. W. Rostow

The Great Population Spike and After: Reflections on the 21st Century


Midway through the eighteenth century, the rate of growth for the world's population was roughly at zero. Immediately after World War II, it was just above two percent. Ever since, it has fallen steadily. This new book, the latest offering from a...

Daniel Fowler, Daniel L. T. Fowler

Fowler's Spending Ledger


This book is focused in its scope. It simply concentrates on spending. Consider the fact that it is easier to change your spending than it is to change your income....

Pat Croce, Bill Lyon

Lead or Get Off the Pot!: The Seven Secrets of a Self-Made Leader


Pat Croce's management and motivational expertise are world-renowned. His fresh, daring leadership philosophy launched a small physical therapy practice into a nationwide franchise and revitalized Philadelphia's famed 76ers basketball team --...

John Smithson

The Role of the Non-Executive Director in the Small to Medium-Sized Business


The contribution of a good non-Executive Director can make a huge difference to a small to medium sized business. But who should fulfill the role? Someone steeped in the culture and methods of a large corporation may not be able to make a...

Subhash C. Jain

Marketing Planning and Strategy


Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It...

Stuart Crainer

The Ultimate Business Library: The Greatest Books That Made Management


The new edition of the worldwide bestseller The Ultimate Business Library is a one stop guide to the world's leading management thinkers. It offers a unique summary of over 75 business books that have had the most impact on business thinking....

Gary B. Shelly

Macromedia Dreamweaver MX Introductory Concepts and Techniques


Part of the highly successful Shelly Cashman Series, Macromedia Dreamweaver MX Introductory Concepts and Techniques provides step-by-step instructions accompanied by full-color screen shots, helping students learn basic through advanced Dreamweaver...

R. Kotter, Rolf Kotter

Neuroscience Databases: A Practical Guide


Neuroscience Databases: A Practical Guide is the first book providing a comprehensive overview of these increasingly important databases. This volume makes the results of the Human Genome Project and other recent large-scale initiatives in the...


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