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John Mariotti Smart Things to Know About Partnerships
Business partnerships have become more important than ever and in Smart Things to Know about Partnerships you will learn why and how to make partnerships work for you and how to avoid most of the traps that have caught some of your...
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Donald W. Treadgold, Herbert J. Ellison Twentieth Century Russia
This classic work by the late Donald Treadgold, one of the most distinguished Russian historians of his generation, stands as the fullest, most comprehensive text available on twentieth century Russian history. Providing a comprehensive overview of...
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J. S. Metcalfe, Ian Miles Innovation Systems in the Service Economy: - Measurement and Case Study Analysis (ECONOMICS OF SCIENCE, TECHNOLOGY AND INNOVATION Volume 18)
A frequent complaint in literature is that services have been previously largely overlooked by innovation researchers and technology policy makers. Given the unarguable growth in the importance of the service sectors, increasing numbers of...
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Donna Brooks, Lynn Brooks Ten Secrets of Successful Men That Women Want to Know
Why, despite all the mentoring programs, executive training seminars, working women's networks, and other initiatives, are professional women still not where they want to be? Why are many women stereotyped as less effective than men? Why...
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Roy Jacques Manufacturing the Employee: Management Knowledge from the 19th to 21st Centuries
Contemporary thinking about management is still frequently presented as a set of universal, eternal verities. In this fascinating book Roy Jacques presents a discursive history of industrial work relationships in the United States which powerfully...
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Bob Adams The Everything Job Interview Book: Answer the Toughest Job Interview Questions With Confidence (Everything Series)
No matter how good your resume looks, you know you can't get a job without passing the interview. It's your best chance to showcase your skills, and to convince a potential employer that you are the best person for the job. The Everything Job...
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Charles J. Fombrun Reputation: Realizing Value from the Corporate Image
In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on...
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Saskia Sassen Globalization and Its Discontents
Groundbreaking essays on the new global economy from an "expert observer" (Forecast). Saskia Sassen is an internationally recognized expert on globalization whose writings have appeared in journals and magazines worldwide. Now available in...
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Daniel Cohen, Jacqueline Lindenfeld The Wealth of the World and the Poverty of Nations
The present situation, in which poor nations are becoming richer and rich nations poorer, gives credence to the idea that the former phenomenon is responsible for the latter. The great fear of many in the West is that trade with India, China, or the...
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Leon Schiffman, Leslie Kanuk Consumer Behavior, Eighth Edition
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their...
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Davisson K. Chang, Davisson K Chang American Business in China 2000-2001
This one-of-a-kind publication is an invaluable resource for anyone interested in exploring business opportunities in China. Organized in two sections, the first section contains a business guide which highlights the following: -Exporting...
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