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Роберт Першиц Анатомия ментальности. Человек и общество
Книга представляет собой популярный социологический очерк, посвященный вопросам классификации общественных групп, типам общественной ментальности, соотношению идеологии и менталитета в обществе. Прослеживая логическую цепь от принципов...
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Лев Овалов Медная пуговица
Это самое большое произведение с участием майора Пронина. Но главный герой не он, а молодой советский лейтенант, застигнутый войной врасплох в Риге. Он оказывается втянут в сложнейшую шпионскую игру, а майор Пронин под видом офицера гестапо...
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Frank J. Fabozzi, Frank J. Fabozzi Investing In Commercial Mortgage-Backed Securities
Commercial mortgage-backed securities (CMBS)?securitizations of mortgage loans backed by commercial real estate?have become compelling devices for fixed income investing. This title, edited by renowned financial expert Frank Fabozzi,...
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Terry L. Besser The Conscience of Capitalism: Business Social Responsibility to Communities
The common wisdom that business contributions to the common good are counterproductive in the new competitive global marketplace does not hold up to empirical research. In fact, doing good is good for business. In her exhaustive survey of the Iowa...
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David M. Kreps, Kenneth F. Wallis, Japan) Econometric Society World Congress 1995 Tokyo Advances in Economics and Econometrics: Theory and Applications : Seventh World Congress (Econometric Society Monographs, No 28)
These books comprise papers examining the latest developments in economic theory, applied economics and econometrics presented at the Seventh World Congress of the Econometric Society in Tokyo in August 1995. The topics were carefully selected to...
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Jim Williamson Service: Brief Lessons and Inspiring Stories : A Book to Inspire and Celebrate Your Achievements (Lessons Learned)
This is Jim Williamson's long-awaited guide book for today's high-performance service organization. Williamson's premise is a powerful one: The sole purpose of business is to create, serve and satisfy a customer, from beginning to end---and that's...
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Xavier Font, John Tribe Forest Tourism and Recreation: Case Studies in Environmental Management
Tourism and recreation are set to play an incresing role in the future of forests and woodlands. This book addresses 16 international examples of case studies and concepts involving the relationship between forest sustainability and tourism and...
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Reuters Curso sobre derivados
This new concept in financial training guides novices through the often complex and challenging world of derivatives. Full of definitions, concise descriptions, quizzes, and examples, it is primarily a study of financial instruments. Topics covered...
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Carol Ann Zulauf Info-line : Systems Thinking
Introduces systems thinking as a way to approach a problem from a holistic perspective and put it into context with the objective of finding the most effective place to make an intervention. Presents the process, benefits, and characteristics of...
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Miriam Catterall, Pauline Maclaran, Lorna Stevens Marketing and Feminism : Current Issues and Research (Routledge Interpretive Market Research Series)
This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and...
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Harvey Reese, Harvey Reese How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE... We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money...
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