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Марк Тангейт Медиагиганты. Как крупнейшие медиакомпании выживают на рынке и борются за лидерство
Среди множества средств массовой информации выделяется элитная группа газет, журналов и вещательных компаний, отличающихся долголетием, силой и мгновенной узнаваемостью. Как это им удалось? Какие маркетинговые стратегии позволили им выжить и достичь...
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World Bank World Development Report 2004: Making Services Work for Poor People
Book DescriptionThe World Development Report 2004 provides a practical framework for making the services that contribute to human development work for poor people. With this framework, citizens, governments, and donors can take action and accelerate...
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Mark Butje Product Marketing for Technology Companies
Book DescriptionThe author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a...
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Case Studies In Knowledge Management
Book Description Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are...
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Bertrand M. Harding The Tax Law of Colleges and Universities, 2006 Cumulative Supplement (Nonprofit Law, Finance, and Management)
Book DescriptionThe 2006 Cumulative supplement includes the updates on the following topics: Capital gains exclusion to unrelated business income Tax treatment of immigration-related expenses (green-card attorneys’...
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Marianne M. Jennings Real Estate Law
Book Description This text brings to life the color and law of real estate in day-to-day settings. In addition to the lively case selection, real estate professionals need a clear set of rules that will enable them to recognize, solve, and prevent...
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Hieronymus Bosch Garden of Earthly Delights (Minis)
Book DescriptionAttractive, affordable, and adorable, these miniature versions of popular Prestel titles are the perfect gifts. They?re packed with color, yet small enough to fit into a pocket or purse. They?re as inviting to the eye...
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Julie Lyonn Lieberman Alternative Strings: The New Curriculum
Book DescriptionWhat is alternative string playing? It the most important and exciting area for string players who want and need to expand their horizons beyond classical music by exploring other styles and learning varied approaches and techniques...
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Maria Lindberg Trying to Get in Between (Opus 1)
Book DescriptionTrying to get in between the work of Swedish artist Maria Lindberg requires a certain frame of mind, one inspired by Fluxus, in touch with the materiality of objects, and open to absurdity and dry matter-of-factness. Her Mating...
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Gerard Degeorge Damascus
Book DescriptionWith over 300 original photographs, as well as charts, architectural plans, and reproductions of engravings and ancient watercolors, Damascus provides a rich and thorough introduction to the architectural and archeological history of...
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George Ella Lyon A Kentucky Christmas
A Kentucky Christmas is a celebration of holiday poetry, fiction, essays, recipes, and songs by more than fifty of the Bluegrass state?s finest writers. Gathered here are yuletide writings from some of the legendary voices of Kentucky?and...
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